<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Edward Johnstone]]></title><description><![CDATA[Edward Johnstone]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 03 Nov 2026 01:13:33 GMT</lastBuildDate><atom:link href="https://edwardrmjohnstone.wixsite.com/website-1/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Dolphin Trainer?]]></title><description><![CDATA[In my twenties, as a trainee Chartered Accountant, I was surfing the waves of an energetic social life in and around London — chasing amusing opportunities, making new friends, all while trying to delay exposure of a significant flaw in my social persona. Internet-based fact checking didn’t exist in the early 1990s, so I had a cunning plan for the inevitable question: “What do you do?” This was London, not New York. British Q&#38;A gave more leeway for banter than the formal social contracting...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/dolphin-trainer</link><guid isPermaLink="false">696778210ef3e0e1c07dcd90</guid><pubDate>Wed, 14 Jan 2026 11:04:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4fe17_ffb075136ad64175bfc9e49e74b1cac3~mv2.png/v1/fit/w_1000,h_820,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[ My First Two Weeks in AI &#38; Crypto]]></title><description><![CDATA[When I decided to dive back into AI, crypto, and DeFi in 2025, I was equal parts excited and daunted. On one hand, it felt like entering...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/my-first-two-weeks-in-ai-crypto</link><guid isPermaLink="false">68a5e3d3e258c875dfd50790</guid><pubDate>Wed, 20 Aug 2025 15:08:52 GMT</pubDate><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[Elevator Pitching over Christmas?]]></title><description><![CDATA[At Christmas time, as Hollywood would have it, we all return to the home fires and meet up with old friends and their interesting...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/elevator-pitching-over-christmas</link><guid isPermaLink="false">61c1d51e7b6bfe0016a9e7d3</guid><pubDate>Tue, 21 Dec 2021 13:28:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4fe17_7ae3c59b8aad45edbb46876446f9813c~mv2.jpeg/v1/fit/w_800,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[Profits matter, don't they?]]></title><description><![CDATA[We all understand the formulae Revenue minus Costs = Profit. That basic formula, to someone like me, is like saying that Make-up = Beauty...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/make-up-hides-more-than-profit</link><guid isPermaLink="false">61af3a81b71ffb00161796cd</guid><pubDate>Tue, 07 Dec 2021 10:45:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4fe17_3f8c0124fab943b89bff130322671ccd~mv2.jpeg/v1/fit/w_640,h_480,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[Exit-eer? Or a long-term income?]]></title><description><![CDATA[We live on the edge of a forest, situated on the outskirts of Nairobi city. As I write this, the usual sounds of the African night filter...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/exit-eer-or-a-long-term-income</link><guid isPermaLink="false">6076c3269b78f2002b73b552</guid><pubDate>Wed, 14 Apr 2021 10:55:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0e10167f10cd42799d53050414de2471.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[Year Ends - How CEOs can help to reduce stress]]></title><description><![CDATA[Almost all of our lives are anchored by transition points. We have just lived through another annual Gregorian Calendar transition....]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/year-ends-how-ceos-can-help-to-reduce-stress</link><guid isPermaLink="false">5ffbfe3ba93cd5001736f77b</guid><category><![CDATA[Financial Statements]]></category><pubDate>Mon, 11 Jan 2021 07:35:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/804c18c8464044daa438b6b945afad94.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[Year-end: it's time for the tree!]]></title><description><![CDATA[Back in the old days, in late December, the boys in our family would head out into the freezing wet and cold of South West England,...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/year-end-it-s-time-for-the-tree</link><guid isPermaLink="false">5fd0b576000d060017e392c6</guid><category><![CDATA[Financial Statements]]></category><pubDate>Wed, 09 Dec 2020 11:37:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dc8a906040db4a349c1be7bc750ce632.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[Financial Trinity: Balance Sheet then the P&#38;L and Cashflow]]></title><description><![CDATA[I am starting to play chess again and I am finding it a rather scary experience because everything is totally exposed, except of course...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/financial-trinity-who-is-the-daddy</link><guid isPermaLink="false">5fc62d577b8d1e0017b8dd63</guid><category><![CDATA[Performance]]></category><category><![CDATA[Financial Statements]]></category><pubDate>Tue, 01 Dec 2020 12:13:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dd38163d8127459d85ed1c7429d389a4.jpg/v1/fit/w_1000,h_827,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[50 Years Old…...and counting]]></title><description><![CDATA[I had a cup of coffee with an old colleague this weekend. Neil and I worked together 12 years ago for GTV, a satellite Pay-TV business...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/50-years-old-and-counting</link><guid isPermaLink="false">5fbb6e3319ed1e00177a58c0</guid><pubDate>Mon, 23 Nov 2020 08:11:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4fe17_2f8e87def83e481baca6351829b8ce89~mv2.jpg/v1/fit/w_626,h_370,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[Chatting over LinkedIn]]></title><description><![CDATA[I am starting out on my social media journey. In so doing I have been carefully evaluating LinkedIn (and other forums) for what it can...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/chatting-over-linkedin</link><guid isPermaLink="false">5fb22378aba8a80017c0ed64</guid><pubDate>Mon, 16 Nov 2020 07:00:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_581fd1a8520a4f17975cafd112ded6c5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[Your Bonus. Is it based on EBITDA?]]></title><description><![CDATA[Credit: Synergy Marine In the early 1980s as a teenager, I learned to race two-man Cadet sailing dinghies on the rehabilitated gravel...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/ebitda_the_dangers</link><guid isPermaLink="false">5faa8eb6c41d4b001712081d</guid><category><![CDATA[Performance]]></category><pubDate>Tue, 10 Nov 2020 13:15:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4fe17_4ef0545c49f446d7a2532ef7fe0737cc~mv2.jpeg/v1/fit/w_275,h_183,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[Purchases: You are in Control]]></title><description><![CDATA[The old Yorkshire adage certainly holds true.  My plumbing is fixed, at last. It only took me two years to finally sort it out. Goodness...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/where-there-s-muck-there-s-brass</link><guid isPermaLink="false">5fa1c052af33d40017284a47</guid><category><![CDATA[Process]]></category><pubDate>Tue, 03 Nov 2020 20:50:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4fe17_c23b7cf0da194f12b3db04e8103c5ed9~mv2.jpg/v1/fit/w_700,h_394,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[30 years a Worker]]></title><description><![CDATA[30 years ago in October 1990 I got out of my bed, put on my new business suit and walked into a new world, the working world, one which...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/30-years-a-worker</link><guid isPermaLink="false">5fa04b0894be3300174573e0</guid><pubDate>Mon, 02 Nov 2020 18:16:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4fe17_32d81b4197704a63afb66f1d0266befc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[7 Ways to Collect Your Debts!]]></title><description><![CDATA[This post looks at what happens when you have asked (and asked again) for money due from a customer but without success. You are told it...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/manage-your-blog-from-your-live-site</link><guid isPermaLink="false">5f9fd1b4a8cf680017520f93</guid><category><![CDATA[Debtors]]></category><pubDate>Mon, 02 Nov 2020 09:30:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4fe17_b0b543e611f94d4abcc0d9f66fd23083~mv2.jpeg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item><item><title><![CDATA[Productivity: Solved by a grenade?]]></title><description><![CDATA[When it comes to improving productivity, no-one approaches the task more systematically than the US Army. The operation of the M203...]]></description><link>https://edwardrmjohnstone.wixsite.com/website-1/post/design-a-stunning-blog</link><guid isPermaLink="false">5f9fd1b4a8cf680017520f92</guid><pubDate>Mon, 02 Nov 2020 09:30:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4fe17_a60fa329cf6b4659826f252c8efa34f1~mv2.png/v1/fit/w_660,h_331,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cooking The Books</dc:creator></item></channel></rss>